Voiceland
Aligning Technology with Web Presence for Voiceland
Transformed Voiceland’s online platform to reflect their cutting-edge telecommunication services. Streamlined the design and user experience to ensure their digital presence effectively communicates their technological expertise and aligns with their business goals.
Role
Lead Product Designer
Tasks
Work Type
2023 | 4 months
Freelance
Design Process
Understanding the Brand
Our first step was to fully understand the brand vision, goals, and challenges. We worked closely with stakeholders to gain insights into the company’s objectives and user needs. From there, we identified potential problems and opportunities to streamline the process, such as simplifying how users make calls, receive customized offers, or make purchases.
Voiceland’s existing website already had solid features, but we wanted to make them more accessible and in line with the brand values. We aimed to reduce the number of steps users took to accomplish key tasks, ensuring a seamless and intuitive experience.
Research and Strategy
After defining the project goals and target audience, I conducted in-depth interviews with stakeholders and owners. We gathered key data, discussed direct and indirect competitors, and reviewed competitor websites to understand the landscape.
We analyzed competitor websites to identify best practices and areas for improvement. This helped inform our design decisions and provided a roadmap for creating a more user-friendly and competitive product.
Target Audience
Main points
Voiceland’s primary audience includes small businesses, startups, freelancers, and large corporations. By offering flexible, scalable VoIP services, Voiceland allows businesses to have a professional phone system without the need for expensive hardware or ongoing maintenance costs. Key features, such as video conferencing, call recording, and analytics, help improve communication and team collaboration.
Collaborating with their Internal Team
User Journey Mapping
To better understand the user’s experience, I created a user journey map, which helped visualize the steps users take to accomplish their goals. This process allowed us to identify pain points and opportunities for improving the overall experience.
UX Metrics : Setting Goals
We aimed to increase the conversion rate by 15%, focusing on the percentage of website visitors who complete desired actions, such as making a purchase or signing up for a service.
Reducing the bounce rate by 15% was a key goal. We wanted to keep users engaged and ensure they explored more of the website, rather than leaving after just viewing the homepage.
During the project, I presented various ideas based on the research conducted. The goal was to create a modern, user-friendly website that aligned with Voiceland’s business strategy. For the future, we discussed UX metrics that would allow us to make data-driven decisions, especially for critical flows like pricing plans and contact forms.
This project helped refine Voiceland’s user experience, ensuring the website is not only modern and user-friendly but also optimized for conversions. With continued focus on UX metrics and data-driven decisions, Voiceland will be able to continuously improve its offerings, making it easier for users to access and benefit from its innovative communication services.
