Streamlining Digital Banking Across Platforms
Led the design for three distinct applications—a new B2C app, a B2B app, and a web platform—delivering seamless user experiences in a fast-paced environment. Leveraged AI insights and data-driven decisions to optimize features, addressing user and business needs under tight deadlines.
Role
Product Designer &
UX Consultant
via Code.Hub
Tasks
Work Type
2022 | 9 months
Full Time Remote Contract
The Challenge
Wearing many hats
Being a member of both the UX Team at Piraeus Bank and the Rapid Response Team,
I have been actively engaged in multifaceted aspects of user experience (UX) across various projects, each characterized by its unique complexities and diverse user applications.
Indicative Flows
Block winbank Credentials
As a bank customer,
I want to quickly block my bank card and credentials,
So that I can protect my account from unauthorized access and potential fraud.
Constraints
Multiple Applications:
Designed for three different applications: the new B2C app, B2B app, and the web platform, requiring consistency and adaptability across all platforms.
Fast-Paced Environment:
The rapid pace of the environment meant that there was often limited time to fully develop designs and test them through A/B testing.
Limited Time for A/B Testing:
Due to time constraints, A/B testing wasn't always feasible, so AI tools were used to gather insights on which designs might work best.
Data Availability:
Needed to rely on data from Data Analysts, Business Analysts, or Customer Support to verify and evaluate quick decisions and assumptions in the absence of comprehensive user feedback.
Prepaid Remittance Packages
As a new customer, I want to browse and select a suitable prepaid remittance package, so that I can efficiently manage my remittance needs and understand the associated costs and features.
After joining the Design Team, I quickly identified several issues within our team of 15 designers working on various web and mobile app projects. One significant challenge was the absence of comprehensive information and documentation related to the design system, especially in light of a recent app redesign. Consequently, our team needed to adapt to these changes and find effective ways to work with the new design guidelines in order to apply the new design to new and existing features.
Recognizing this opportunity for improvement, I took the initiative to initiate a documentation project aimed at aiding both myself and the entire design team in assimilating the new design guidelines. I engaged in discussions with key stakeholders and UX team managers, leading to the creation of a collaborative side project. This project involves ongoing updates to the design kit, ensuring the incorporation of new elements and guidelines on a weekly basis.
As part of the Rapid Response Team, I was involved in projects that demanded quick, effective solutions. Using Agile methodologies, we worked in short sprints to implement critical updates to the app, both for web and mobile.
Block Winbank Access Feature
Challenge: We needed to implement a feature that would improve security within the redesigned app.
Approach: I conducted research, collaborated with the BAs and PMs to understand the business needs, and worked closely with developers to ensure the feature was integrated smoothly.
Outcome: The feature was successfully delivered, enhancing security and overall user trust.
Remittance Packages
Challenge: Remittance services needed to be redesigned for a more seamless and intuitive experience.
Approach: I led user research to understand pain points, then collaborated with stakeholders to create an optimized flow. The design went through several iterations based on user feedback and business requirements.
Outcome: The feature was launched successfully, significantly improving the user experience for transferring money.
