I am Valia, a Product Designer crafting user experiences worldwide, combining creativity with product strategy and business insights to develop innovative solutions
Product Designer @Interamerican Mobile Application Design Lead
2023-
Anytime app.
Mobile App. Design
Transforming a digital insurance marketplace into a comprehensive tool for every policyholder, extending support and resources beyond just insurance.
2022-
Coach me
Mobile App. Design
Transforming a mobile app into an all-in-one solution for personal trainers and studios, streamlining operations and enhancing customer experiences in the fitness industry.
2023
Voiceland.gr
Website Redesign
Revamping and modernizing the Voiceland.gr website to create an engaging and user-friendly online presence that reflects the brand's innovation.
2021-2022
Zulutrade
Mobile App. & Web App. Design
Reimagining the ZuluTrade investing platform as a robust tool for traders, streamlining strategies and improving accessibility in the investment landscape.
2022
Piraeus Bank
Mobile & Web App. / Design Systems
Enhancing and Translating Piraeus Bank's design system to ensure consistency across mobile, web, and B2B applications, creating a cohesive user experience across all platforms.
2024
Owners
Mobile App. Design
Transforming Owners.gr's MVP into a scalable app by designing intuitive workflows and features like advanced booking and guest management, tailored for co-ownership needs.
Let’s Get Down to Business
What makes me different from the others?
You’ll often hear me say, “I design for users, not for myself.” It's true! My first task on any project is always to understand the users. I dive deep into research, run usability tests, and listen to feedback to make sure I’m designing something that actually solves a problem. I focus on building something that people will love to use. If the user’s happy, I’m happy. And if they’re not? Well, I’ll keep iterating until they are.
I’m not one of those designers who thinks of their designs as “art” that should be left untouched. I work closely with developers from the very start. Before even thinking about a Design System, I’ll be talking to the devs, gathering their feedback, and making sure we’re all on the same page. That way, we can build something that’s not only beautiful but also technically feasible and scalable.
If you’re looking for someone who takes full ownership of a project and drives it from start to finish, you can count on me.
Now, don’t expect me to design based on gut feeling alone. I’m all about data. I run A/B tests, dig into user insights, and base my decisions on real feedback. After all, a good designer isn’t just someone who knows how to use Figma or Sketch; they’re someone who knows how to make decisions that actually work for the users and the business
While I take my work seriously, I also know how to have fun. Work-life balance is important to me, but my passion for design is hard to beat. I’m always learning new things, trying new tools, and challenging myself to grow. You’ll find me switching between roles, diving into new areas of design, and constantly evolving. And when I’m not designing, you might find me camping with my van or playing around with clay.
Great User Experience is like a good joke: if you have to explain it, it’s not that good! 🙃 -
Balancing Creativity and Business Needs in Product Design
I kicked off my career as a Graphic Designer, where I fine-tuned my creativity and attention to detail, always making sure to respect traditional design and typography rules. This foundation has been key to making sure every digital product I create is not only visually striking but also crafted with precision.
As I grew in my career, I started blending my design expertise with a solid understanding of business needs, product strategy, and planning. This allows me to align my creative solutions with the bigger picture, ensuring that every design I work on supports the organization’s goals.
