top of page

I design experiences infused with creativity, blending systemic design, data-driven strategies, and AI tools to solve user problems.

Valia Lavd — Staff Product Designer —

AVAIILABLE FOR PROJECTS

Interamerican    Codehub    Piraeus Bank    Zulutrade    Coach Me    Busybuilding    Tonies Europe    Mozes    Camel    Admine    Motivar    Voiceland    Chiron Botanicals    Exereton    Gianni Venturi    Lobster Agency    CopyrightsWorld    Safesize    Owners    Embryolab    Infotrust    ComCom    SportBrokers    Webmastros    UrbanCrabs    Nanotouche    Ordo ab Chao    Skillit    Discover Thassos    Ixthion Agora    Fagani Pethera    Mediterran

Designing the whole - since 2018

PROJECTS

bg_test.jpg

Systemic Design Approach

I design user experiences with a systemic approach—connecting users, products, and contexts into thoughtful ecosystems. Every visual, interaction, and detail is intentionally crafted to create consistency, usability, and future-ready scalability.

Whether it’s a website, visual project, or application for web or mobile, I focus on the entire experience. By understanding how each part influences the whole, my work ensures intuitive, cohesive products that adapt and grow within their broader environments.

Staff Product Designer

Interamerican / Full Time

Leading the mobile design for the Anytime app. Owned end-to-end UX, built the design system, and drove strategy with business and dev teams.

since 2023

Founding Product Designer & UX Strategist

Coach me/ Full Time

Led product design and strategy. Defined flows, ran usability testing, and crafted a design system that supported business growth.

2023/2025

Product Designer & Consultant

Safesize / Project Based 

Designed the shop experience connecting 3D foot scans to real products. Simplified complex tech into a user-friendly B2B interface.

2024

Product Designer & Consultant

Piraeus Bank / Full Time

Designed and optimized flows for 3 platforms. Worked closely with BAs and data teams. Used AI tools and created a unified design system.

2022 / 2023

Product Design Expert

Busybuilding / Seasonal

Led UX research and product design for a U.S. fintech app. Defined flows, validated through testing, and delivered a clear, scalable UI system.

since 2024

Product Designer  / UI & UX

Mozes Agency / Seasonal

UI & UX design for over 10 marketing and business websites. Delivered clean, fast, responsive designs aligned with each brand’s voice and UI kits. Ran UX audits, collaborated with stakeholders, and delivered clean, responsive designs with smooth handoff to developers.

since 2023

Product Designer  / UI & UX

Motivar / Seasonal

Designed web platforms, mobile apps, and e-commerce sites. Focused on clarity, simplicity, and smooth dev handoff. Collaborated in a cross-functional team and led design reviews.

since 2023

Product Designer & Consultant

Code.Hub / Full Time

External consultant designing across industries. Delivered UX and UI for clients like Interamerican, Piraeus Bank and Safesize. Focused on systems, hand-off and end-to-end product design.

since 2022

Solo Product Designer

Zulutrade / Full Time

Redesigned web and mobile trading platforms. Led UI/UX and improved user onboarding and conversion. Integrated crypto and white label flows. Created and maintained a design system from scratch.

2021/2022

Founding Designer / UI & UX

CopyrightsWorld / Full Time

Designed web platform for managing digital rights. Built intuitive flows, optimized dashboards, and created a a brand identity and website from scratch.

2020/2021

Solo Designer / UI & UX

Lobsters Agency / Full Time

Handled branding, web, and UI design for 40+ clients. Balanced creativity and structure across campaigns, websites, and identity systems.

2019/2020

Product Designer / Full Stack Designer

Xolo.io / Seasonal

Ongoing freelance base. Built end-to-end experiences, brand systems, Graphic Design materials and scalable UI solutions for startups and digital products.

since 2016

work — experience

the manifesto

Less buzzwords, more doing

Before I designed in Figma, I shaped experiences through grids, posters, and paper—putting function and clarity first. I dive into how systems connect: how form guides, how space breathes, and how every choice serves a purpose. Today, I design for entire ecosystems—whether it’s websites, product flows, or design systems that scale. My work starts with real questions and deep listening, always mapping journeys and documenting every step so teams stay aligned. I blend systemic design and UX psychology to make products that work quietly in the background, not just trends or noise. For me, design means building practical, lasting solutions—rooted in intention, crafted for impact, and just a little bit unexpected.

Every line, a story; every interface, an experience.

[Product Design, Mobile app]
[2023-NOW]
Screenshot 2025-05-18 at 2.58.38 PM.png
anytime app by Interamerican
[Product Design, Mobile app]
[2022-2023]
Screenshot 2024-05-19 at 12.36.45 PM.png
Piraeus Bank
[Product Design, Mobile app]
[2021-2022]
Screenshot 2023-08-20 at 7.38.16 PM.png
Zulutrade
[Product Design, Mobile app]
[2023-2025]
Screenshot 2025-05-03 at 12.50.22 PM.png
Coach me, start up
[Product Design, Custom app]
[2024]
Screenshot 2024-07-20 at 5.17.00 PM.png
Safesize
[Product Design, Mobile app]
[2024]
Screenshot 2025-05-18 at 1.48.44 PM.png
Owners
[Product Design, Mobile app]
[Coming soon]
Screenshot 2025-05-18 at 9.05.32 AM.png
Mentoras
[UI & UX, Website Design]
[2023-2024]
Screenshot 2024-08-30 at 4.57.12 PM.png
Voiceland
[UI & UX, Website Design]
[2023]
Screenshot 2025-05-18 at 1.00.51 PM.png
Embryolab
[UI & UX, Website Design]
[2024]
Screenshot 2025-05-18 at 12.04.59 PM.png
Discover Thassos
[UI  & UX, Website Design]
[2025]
Screenshot 2025-05-18 at 1.20.11 PM.png
Nanotouche
bottom of page